Virtual exhibitions try to reproduce the spaces and functions of physical fairs, with a combination of information and interaction. It is a new way to interact that allows establishing professional and commercial relationships in a virtual way. It corresponds to the VR business concept that tries to maintain a kind of real person-person connection. To access to a virtual show, you only need a computer, smartphone or tablet with internet connection.
For ITC, fairs have always been the best way to introduce our new products and connect with the customers. Despite the changes in the format, ITC bets on this solution and for such reason has taken part in the first edition of EIMA digital preview. And in the future we plan to continue with our participation in this kind of events, like Expofluidos, that will take place on February 2021 also in virtual version.